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“Community and commerce are not competing interests. They are intertwined” by Sophie Whittakers, Managing Director, Austin Maynard Architects
In a market saturated with generic apartments that struggle to find buyers, the traditional model of "build it, render it, and hope the PR agency can sell it" is broken.
“Delivering the 'Missing Middle' shouldn't mean compromising on architectural integrity. When you build medium-density with dignity, the market responds instantly.“